5 Virtual Events Audience Engagement Ideas

5 Virtual Events Audience Engagement Ideas

Before 2020, many of us event planners had dabbled in webinars and small virtual events. But I don’t think any of us could have predicted how critical virtual meetings would become for our businesses in 2020. During COVID-19, most organizations have pivoted their in-person meetings to virtual meetings, with more and more adding them to their long-term events strategy.

One thing about virtual events is that it can be very easy to forget you have an audience you need to engage and entertain. After all, you’re sitting at home alone right? It’s easy to hide behind the screen and forget there are people on the other side. There are so many little things you can do to make sure your virtual meeting is more engaging.

Here are our top tips for running an engaging virtual meeting that will create impact for your company!

1. Set the Mood with Music & Icebreakers

You want to set the stage for the virtual meeting with energy, passion, and of course, a super fun playlist.

Do you have a pump-up playlist you listen to when you get ready in the morning or before a big presentation? Did you play walk-in music at your in-person conferences? It’s the same thing in virtual meetings. As attendees start to log on have that pump up playlist streaming in the background to elevate the mood and get people excited.

Many companies have been using funny, but appropriate, videos to break the ice in the beginning. Something light and happy like The Office or Parks & Rec. references are always a hit.

You can even start with some poll questions so the participants can get to know who else they’re on the call with that day (more on this later!), or a virtual team building activity.

2. Make it a Lunch Meeting

When we hosted meetings in-person, a highlight for most was conversing over lunch. Why not bring lunch to your meeting attendees? There are a ton of catering companies that are thinking “in the box” these days!

Many caterers are creating curated culinary boxes that provide attendees with a branded lunch box delivered right to their door, or available for to-go pre-meeting. Some companies are even creating meal box options where a professional Chef will lead your group through a guided cooking lesson. Start your meeting with a cooking class and then discuss all the important things over a meal together! It’s a great way to get people interacting and conversing.

3. Include Gamification Features

For many people, gamification may be new. You may be asking, “What is gamification exactly?”. Well, gamification is exactly what it sounds like, fun little games or challenges inserted strategically into the meeting. A few ideas for gamification are:

  • Who Said That – Collect quotes from speakers and participants during the meeting. At the end, do a series of “Who Said That” and see if participants can guess.
  • Trivia – Who doesn’t love trivia? It’s the perfect friendly competition and you can theme it around meeting objectives.
  • Scavenger Hunts – Curate a list of things you’d like your attendees to keep an eye out for, or tasks you want them to complete on your app during the meeting. Whoever checks off the most wins!

There are so many fun ways to get attendees involved throughout the duration of the meeting and keep attention while enhancing participation.

4. Don’t Forget Polls

If you don’t ask questions or encourage participation, you’re going to lose people. Think back to your college days when the professor stood up front and read off the Power Point slides. Did you get much value out of that? No, you learned and paid attention when the teacher asked questions throughout the class and kept the energy high with a little friendly competition. With meetings, it’s the same thing!

Pop polls in for everything, from the icebreaker in the beginning to questions about meeting content at the end. Polls are a powerful tool to engage during any point of the meeting. Pro tip: Prizes make them even more fun and engaging!

Here are a few great ideas for questions if you don’t know where to begin!

5. Get Them Moving

Just like an in-person meeting, you don’t want your virtual meeting attendees falling asleep on you, right? During breaks, or as a planned activity during the meeting, incorporate some simple movement!

There are so many companies like Office Meet Yoga that are now offering virtual yoga breaks.

The University of California Irvine released a healthy meetings guide with effective chair stretches perfect for a quick break.

Just shake it out and keep energy levels high!

If you’re worried about Zoom fatigue at your next virtual event, give us a call to learn about our best audience engagement tactics.

Need Help?

If you need assistance brainstorming ways you can take your virtual meetings to the next level, whether for your team or your clients, we can help. Our team is experienced in producing virtual meetings of all sizes, on multiple platforms, and we’ve perfected the art of making it fun! Get in touch and let’s get to business (virtually).

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Combat Zoom Fatigue At Your Virtual Meeting

Combat Zoom Fatigue At Your Virtual Meeting

Zoom fatigue is real and there isn’t a person reading this that hasn’t had a moment of zoning out during a Zoom meeting. But the truth of the matter is that virtual meetings aren’t going anywhere, at least not for a while. That means that we need to find some ways to make this new normal a little more enjoyable by combating Zoom fatigue.

We have come up with five things that actually work when it comes to giving you some relief from being over virtual meetings.

1. Have an Agenda and Stick to It

One of the biggest things to keep in mind is to have an agenda and actually follow it. This will help keep everyone focused and they will also have a good idea of when the meeting will be over.

Don’t veer from the agenda and add more things or keep the attendees longer. This is just going to add to the frustration and Zoom fatigue.

2. Keep the Meeting Short

Keep the meeting short, and by this we mean to keep all of the meetings short. There should not be a virtual meeting that is over an hour long without a break. Whether this is an event or annual meeting, give attendees an opportunity to grab a refreshment and stretch their legs.

The longer people are on a virtual meeting the more likely the chance of developing Zoom fatigue.

The general rule of thumb is to keep each virtual meeting or conference session under 60 minutes. Anything over 60 minutes and you start to lose your audience’s attention. Ideally, 30 minute sessions with a detailed takeaway resource is the best option.

3. Hide “Self View”

There are very few people that like to look at themselves in a mirror let alone in a virtual meeting. This keeps your mind reeling and analyzing your every move and how you look. The best way to deal with this is to turn off self-view. This will make the virtual meeting more like an in-person meeting. You don’t look at yourself when you are in a conference room so don’t do it in a virtual meeting.

If you want to take it to the next level just turn your camera off completely.

4. Try Something Different

There are multiple ways to communicate information and that doesn’t need to be in a meeting. If you choose to have a virtual event, think about what information being presented can actually be packed into a PDF or video that can be watched post event. Then use the in-person meeting time to deliver the most urgent, important and impactful pieces of information.

5. Don’t Multitask

The temptation to multitask during a virtual meeting is undeniable. We want to keep our hands busy and it is harder to focus in a virtual conference room. But the act of multitasking contributes to the Zoom fatigue that you may be experiencing. Try to focus solely on the meeting that is happening and forget about everything else. While this isn’t easy it is necessary.

If you’re worried about Zoom fatigue at your next virtual event, give us a call to learn about our best audience engagement tactics.

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Corporate Event Survival Kit Must-Haves

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4 Things to Avoid When Planning a Virtual Event

4 Things to Avoid When Planning a Virtual Event

Planning your next virtual event might seem fairly straightforward, until something goes wrong. To avoid mistakes when planning a virtual event, we’ve created a list of the top four (4) things to avoid for a successful event:

  • Choosing the Wrong Platform
  • Choosing the Wrong Session Times/Lengths
  • Choosing the Wrong Sponsors
  • Choosing to Plan the Event Last Minute

We are going to talk about each of these mistakes in more detail to help you understand why they could ruin your event.

1. Choosing the Wrong Platform

While Zoom seems to be the name we all know when it comes to virtual meetings and events they are not the only virtual event platform. It is important to make sure you choose the right platform for your event. This will make all the difference.

If the platform makes it difficult to run the event smoothly or it’s too difficult for attendees to interact with, then the event will not be as successful as you would hope.

To ensure that this does not happen at your event, here’s my ultimate list of things to think about before committing to a virtual event platform:

2. Choosing the Wrong Session Times/Lengths

When you are planning a virtual event you need to ensure the times and lengths of the session and breakouts work well. If they are too long then you will have attendees zoning out or walking away from their computers. If they are too short then there isn’t time to deliver the information or entertainment.

The general rule of thumb is to keep each virtual meeting or conference session under 60 minutes. Anything over 60 minutes and you start to lose your audience’s attention. Ideally, 30 minute sessions with a detailed takeaway resource is the best option.

3. Choosing the Wrong Sponsors

Even virtual events need sponsors. But choosing the best sponsor for your virtual event is just as important to it’s success. Choose a sponsor that fits your niche, the topic of the event and most importantly that resonates with your audience – even in a virtual setting.

4. Choosing to Plan The Event Last Minute

One of the benefits of a virtual event is that they do take less time to plan. But you don’t want to fall into the belief that you can plan a virtual event within a day or two. People still want time to adjust their schedules so they can plan to attend. You also want to plan a quality event and even when it is virtual, that can’t happen in a day.

Put together a realistic timeline before settling on a date for your event. Most importantly, when in doubt look into working with an event planner who has experience supporting virtual events.

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Event Planning

Corporate Event Survival Kit Must-Haves

Planning and executing a corporate event is no small feat, but with the right tools, you can ensure everything runs smoothly. From setting up equipment

8 Tips for Choosing the Best Virtual Event Platform

8 Tips for Choosing the Best Virtual Event Platform

The 2020 pandemic brought about a significant increase in the number of virtual events. As many cities continue to limit in-person event numbers, one of the safest options is hosting a virtual event for your next conference, fundraising gala or association meeting.

While virtual events have increased the type of platform and software to provide the best experience for your event attendees requires some trial and error. And believe it or not, Zoom might not be the best option for your next virtual event. That’s why we’ve broken down exactly what you need to look for to ensure that your event experience still translates well online.

1. Start with Research

One of my first virtual conferences during the COVID-19 quarantine was for a conference that had to pivot to a virtual platform. Instead of sourcing a virtual event-specific platform, they decided to use their already contracted Audio-Visual company to facilitate their virtual conference. The problem with this is that they didn’t really delve into how the platform actually worked. More importantly, the company didn’t have a proper demo video to actually show the client how the platform would function for their event. And, the biggest mistake was they didn’t confer with their meeting planner to help make this decision. As you can imagine, it was quite a challenge working to covert a system that didn’t meet the needs of the conference format and requirements into something that did. Not to mention the entire platform went down during the 1st day of the virtual conference due to connection problems!

To ensure that this does not happen at your event, here’s my ultimate list of things to think about before committing to a virtual event platform:

2. Create the vision for the event

To ensure that this does not happen at your event, here’s my ultimate list of things to think about before committing to a virtual event platform:

  • What’s the goal of your event? Think about your content and program format. For example, will you need a virtual expo hall? What about your sponsors for your event?
  • How will registration be handled?
  • Will you have keynote speakers, workshop speakers.
  • What do you envision for attendee engagement during and after the sessions?
  • What’s your budget? There’s no need to look at a system that starts at $20,000 -if you only budgeted for $5000 for the digital platform

Before you begin googling for virtual platform options, those questions must be asked first to ensure you are looking at the right platforms. You have to compare apples to apples and not apples to grapefruit!

To ensure that this does not happen at your event, here’s my ultimate list of things to think about before committing to a virtual event platform:

3. Choose your non-negotiable features

Let’s review a few features that will help you make an informed decision to ensure your attendees have an amazing experience at your event. Keep in mind this is just a shortlist of features – depending on your specific event requirements, there could be more.

  • Custom Branding – can your event be branded with your logo and custom colors and font? This is a basic feature that most organizations and associations require.
  • Sponsors – is there any opportunity for sponsor placement and branding of sessions and activities on the platform
  • Functionality – Is the platform formatted to allow multi-day events and, concurrent breakout sessions. If your conference agenda normally contains 10 concurrent breakout sessions, it’s imperative that you know if the platform that you are selecting can accommodate that.
  • Does the platform have a built-in registration module? How advanced is it? How much can you customize? Explore the payment feature and costs associated with that customizing your selected.
  • What type of attendee engagement will the system allow?
  • Question and answer.
  • Chat features
  • Is there live polling?
  • What about gamification?
  • Social media – does the system have a social wall for live interaction and engagement. What social media integration features are available?
  • Hybrid Events – looking to the future. Will this platform grow with you for future events? It is forecasted that in-person conferences and meetings will look differently in the near future. Conferences and events will comprise of both hybrid and in-person events. Will the platform be able to accommodate hybrid events? Microsites – Will you need access to an event microsite to connect attendees? A microsite will contain all of your event information including schedule, speaker’s photos, bios, sponsors, instructions on how to connect to the platform, social media engagement and more.
  • Push Notifications – this is an important feature to consider. How will you communicate with attendees during the event?. On most conference apps, push notifications play a huge role during virtual events. This is especially important if it’s a live event and there’s technical issues or changes to the program.

4. Event Analytics

Will you be able to pull your event analytics to gauge participation for all of your sessions and activities. This is important for your post-event report and planning for future virtual conferences to provide insight into your attendee engagement patterns and what can be improved.

5. Exhibitors

What features (if any) are available for exhibitors? Can there be an interactive expo hall? Are lead generation options available for exhibitors? How will they collect information on attendees who visit their virtual booths? Can there be live engagement between attendees and exhibitors?

6. Sponsors

How will sponsors be highlighted and incorporated into the event virtually? This can be done through a variety of options such as branding on speaker backgrounds, banners on the platform, sponsored introductions, branded breakout sessions, and the old reliable social media promotion. Think about if your chosen virtual event platform include features that allow you to highlight your sponsors.

7. Technical Support

This is a big one! What type of technical support is offered? Will you have tech support available during the live event to troubleshoot issues with attendees. Are they available to be in the chat room as well? What about your speakers? Will there be virtual holding rooms for speakers? How many holding rooms can the system accommodate? How will speaker holding rooms be staffed for technical support?

It’s also important to think about your pre-event preparations. Will the virtual platform staff be available for rehearsals with speakers? Or, will you need to train a staff person to facilitate all of the rehearsals?

8. Pricing

Many people assume that going virtual means that expenditures will be low. This is not always the case. On the contrary, you should consider what attendee experience you wish to provide. The more seamless and customized the experience the higher the chances of the platform being more expensive. Don’t let this be a deterrent, as the return on investment will be worth it if your attendees enjoyed the event.

It’s also important to think about your pre-event preparations. Will the virtual platform staff be available for rehearsals with speakers? Or, will you need to train a staff person to facilitate all of the rehearsals?

Conclusion - Virtual Event Platforms

If the virtual event platform is lacking a lot of the advanced features, this may affect the overall attendee experience. Introducing your attendees to a digital platform is already a big challenge for a lot of people. Once you get them to the platform, the goal is to make it engaging and make it an awesome experience. Remember, digital platforms are here to stay and you’ll want your attendees to be excited about coming back to your digital world.

Have a question? Contact us to find out how we can help.

It’s also important to think about your pre-event preparations. Will the virtual platform staff be available for rehearsals with speakers? Or, will you need to train a staff person to facilitate all of the rehearsals?

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Event Planning

Corporate Event Survival Kit Must-Haves

Planning and executing a corporate event is no small feat, but with the right tools, you can ensure everything runs smoothly. From setting up equipment